White Glove OrthodontistSEO Tool

What an SEO report costs for a dental practice

Two ways to pay. Buy individual sections when you want one question answered, or subscribe to Practice SEO Monitoring and get every section on every office, re-measured every two weeks. Same data and same analysis either way. Your first Google map rank grid is free and needs no card.

Pay as you go

Buy what you need

$10and up, once
  • Pick only the parts you want
  • Pay once, no monthly commitment
  • No card kept on file
  • Good if you want one thing checked, once
See what each section covers
Most practices choose this

Practice SEO Monitoring

$149per month

Every office, every search, re-measured every two weeks.

  • Your Google Maps rank on every search patients use, at 25 points around each office
  • Where your website ranks on every search we track, checked from each office
  • Your Google profile and review pace next to the practices beating you
  • Who links to your competitors, and how strong their websites are
  • A crawl of up to 150 pages of your website, with every problem named
  • An action plan in the order worth doing, with the numbers behind each step
  • AdCompass, your Google Ads plan: what to stop paying for, where and when to advertise, and how much
  • Up to five offices, same price. Every run is compared with the last, so you see what your changes actually did
Would rather not do it yourself? The tool is for practices that handle their own SEO, or that want to check whether their marketing company is actually moving their rankings. If you want our team to do the SEO for you, see how we work or email hello@whitegloveorthodontist.com.

Which one is cheaper for you

Monitoring re-measures everything every two weeks, which is two full reports a month. So the fair comparison is what one full report costs each way.

Your practice Buying the sections Inside the $149 plan You save
One officeOne location, one specialty $145 per report $74.50 per report Half
Three officesOne practice, three locations $285 per report $74.50 per report About three quarters
Why the plan costs the same either way. A three office practice takes three times the work to measure, but it pays the same $149. So the more locations you have, the better the subscription gets. Buying section by section is only worth it if you want one thing looked at once.

The sections

Buy any of these on its own, no subscription. Priced separately because they behave differently: a map grid is per keyword per office, a crawl is once for the whole practice. The previews use a made-up practice.

2244611124111251112511114

Map grid

$15per keyword, per office

25 Google Maps searches from points around one office, showing your rank at each. This is what says whether you show up two miles from your own door, and who is taking the spots you are missing.

Order this section · $15
KEYWORDPOSorthodontist frisco4braces frisco7invisalign frisco12orthodontist near me3braces cost frisco28clear aligners frisco19

Keyword positions

$15per office

Where the website itself ranks, checked from that office's coordinates rather than nationally. Set against the map grid, this is what separates a listing problem from a page problem.

Order this section · $15
PRACTICEREVIEWSRATINGYour practice5125.0Bright Smile Ortho484.9Northside Braces915.0Elm Street Dental334.8City Orthodontics1204.9

Profiles and reviews

$10per office

Your Google profile beside the practices actually beating you on the map, plus any you name yourself: reviews, photos, rating, categories, and how often each of them collects a new review. Usually rules reviews out as the cause.

Order this section · $10
DOMAINTOP 10LINKSbrightsmile.com241northsidebraces.com467elmstdental.com128cityortho.com6103yourpractice.com3488

Competitors and backlinks

$15per practice

Who holds the top ten for the terms that matter, and how many websites link to them against yours. Tells you whether you are losing on authority or on the page. Add up to three practices by name and they are tracked here too.

Order this section · $15
ISSUESHARE OF SITEsame meta description88%slow to load87%title over 60 characters19%no H1 heading17%under 300 words12%more than one H19%

Site health and duplication

$30per practice

A crawl of up to 150 pages: titles, headings, thin pages, duplicate content, and which defects are template wide rather than page by page. One template fix beats forty manual ones.

Order this section · $30
CRITICALNot first at your own addressSERIOUSThe listing works, the page does nSERIOUSOne rival leads most of the mapWARNING19 pages have long titles

Action plan

$30per practice

Everything the report found across all of the above, in the order it is worth doing, with the numbers behind each one. The part that says what to do rather than what was measured.

Order this section · $30

AdCompass: your Google Ads plan

It reads where you already rank on the map and in the results, then tells you what to stop paying for, where to advertise (Search, Maps or Local Services Ads, and which parts of town), when to run ads, and how much. Included in Practice SEO Monitoring, refreshed with every report. On its own, $30 per practice, every office included, no subscription.

See AdCompass
Two sections need a Google connection: search performance (clicks, impressions and click rate) and content decay (which pages are losing ground). Both are free with any plan. They read Search Console, which only you can grant, so they stay locked until you connect it.

Questions

What does the free trial include?

One map grid on what you do plus your city, for example "orthodontist frisco". Takes about a minute, no card. It shows where you appear on Google Maps at 25 points spread across 8 miles around your office, and who is taking the spots you are missing.

What is a report?

Everything in the table above, run across every office you have, plus the action plan that says which problem to fix first. For a single office practice that is around 90 separate searches and a crawl of your website.

What happens if I cancel?

Nothing until the period you paid for runs out. Cancelling stops the next payment; it does not shorten what you already bought or remove anything from your account. There are no refunds because there is nothing left over to refund.

What if a report fails halfway?

It is returned to your account. A failure on our side or our data provider's side costs you nothing.

Do unused reports roll over?

No. Each month includes two full runs, one every two weeks. If you only run one, the other does not carry into next month. If you need more in a given month, extra reports are $79 for one or $199 for three.

Are the rankings exact?

They are a sample taken at a moment in time. Results vary by device, by exact location and by who is searching. We report what we measured and how we measured it, so you can judge it yourself rather than take a number on faith.

Run a free map grid first